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Introduction
While working at New Designers, I was an integral part of the Social Media Team, managing two Instagram accounts and a LinkedIn account with two other team members. This role allowed me to dive deep into topics I am passionate about and express my creativity through engaging content.
Objective
To create informative and entertaining social media content that showcases our expertise in UX Design and engages our audience.
Target Audience
Instagram account for students of the UXD (UX Design) course at The Hague University of Applied Science.
see -> uxd account
Instagram account for students of the CMD (Communication and Multimedia Design) course at THUAS
see -> cmd account
Process
Content Creation: Developed over 20 posts, including:
Video interviews with lecturers
Videos about various design events
Informative and entertaining posts about UX Design
Research: Conducted extensive research for each post, which significantly expanded my knowledge of UX Design.
Collaboration: Worked closely with my team to brainstorm ideas, ensure consistency across platforms, and maintain a cohesive brand voice.
Reflection
Challenges and Learning
This project provided an invaluable opportunity to blend creativity with strategy. I learned how to craft compelling content, manage social media accounts effectively, and engage with our audience in meaningful ways.
Outcome
Through our collaborative efforts, we successfully increased engagement and built a strong online presence for New Designers. The experience enriched my understanding of social media management and further fueled my passion for UX Design.
