Intro

This project is a complete design and branding for a fictional company called Novak Laptop. I created a brief and an ideal customer with a project generator (see below). I started by studying other popular electronics, and computer companies. Likewise, I've found that a dark theme is quite popular, giving the brand a professional, high-end feel. I had colour inspiration from the Northern Lights and based my design on 3 main colours and a custom greyscale. I planned and organized my document carefully, and created a stylesheet defining text sizes, colours and components. Creating a consistent and original icon set, logo and product images was the most time-consuming part. The Hi-Fi prototypes are completely clickable