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This project focused on optimizing the market entry strategy for AiDA, our AI automation platform. Traditionally, our products were offered as a comprehensive suite requiring significant initial implementation time. I identified an opportunity to reposition AiDA as a standalone, low-friction solution to attract early adopters seeking rapid value. By highlighting AiDA's ease of setup and immediate operational benefits, the strategy aimed to establish a "land and expand" model. I presented this vision to the marketing team and executive leadership, securing approval to launch a dedicated campaign and website.
The execution focused on building a unique identity that emphasized AiDA's speed and innovation. We developed a dedicated web presence at qgoaida.com to serve as a focused environment for these specific product strengths. A core part of my work was the creation of a high-energy hero animation for the landing page, designed to communicate the product's value proposition in a matter of seconds. During this process, I conducted competitor research to ensure our standalone positioning was distinct within the AI landscape. This role allowed me to bridge the gap between business strategy and motion design, ensuring that visual assets directly supported a more accessible sales model.
This project allowed me to function as both a designer and a product strategist by addressing business hurdles through design thinking. Shifting from a bundled suite approach to a standalone entry point demonstrated how understanding customer commitment levels can inform more effective product marketing. While the campaign evolved alongside broader business plans, the core idea of a low-friction entry point remains a vital part of the product’s market positioning. The initiative showcased the importance of using design to solve complex organizational challenges and drive user growth.
